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February 17, 2010

Future Human returns with Microchic Shake-up, Weds March 10

Discover how digitisation is unleashing a hyper-personal style wave.

event-parallax-02

One of London‘s Five Best Talk Events – The Evening Standard

‘Clever thoughts, pretty people and strong booze: could anything be better?’SpoonFed

Brought to you by the team behind Bad Idea magazine, and hosted at the UK’s most culturally connected cocktail bar, Future Human is a unique ‘theatre of ideas’ that reinvents the intellectual salon for a decade of radical change and innovation.

At Future Human, guests are invited to open their minds, become a part of the show and debate important ideas of the age with pioneering thinkers. As they do so, they’ll find themselves immersed in an interactive, brain-spinning spectacle where intellectual exotica is washed down with a fine lychee margarita.

After the sell out success of the first Future Human event, Future Human #2 is subtitled ‘Fashion’s Microchic Shake-up‘. TICKETS COST £8, AND ARE AVAILABLE HERE.

Before the mid-90s, fashion was simple. Magazines with glossy covers told you what was cool, creating the kind of big trends that could clothe a nation’s youth in a single look. With globalisation dawning, production also grew bigger, with manufacture and design heading from the first to the third world.

But now we’re in the 2010s and a great transition is taking place. With high-speed Internet reaching more and more people, Big Fashion is having to think small to survive. Global trend information services and street-style blogs are giving birth to a new breed of casual, panoptically-aware fashionista. And in a world where fashion information is total, many are uploading their own clothing designs to innovative micro-manufacturing websites. Setting yourself apart in the twenty-first century means wearing locally produced, ultra-bespoke clothes, cherrypicking styles from across the globe.

Welcome to the age of ‘microchic’, where small is special, and special is universally accessible and in demand.

On Wednesday March 10, we’ll meet some of the people behind this hyper-personal style wave; Juliet Warkentin, Content Director at WGSN, the world’s leading fashion information resource; Iris Ben-David, CEO and founder of StyleShake, a website that allows you to build and tailor your own clothing; and other special guests.

So join us at The Book Club at 7.00 pm on Wednesday March 10 for an incisive examination of how the fashion world is turning itself inside out, and embracing the microchic revolution.

You can buy your advance ticket here, but hurry, because they’re going to go fast!

Future Human events take place every second Wednesday of the month at The Book Club and last approximately two hours. Thereafter, the evening turns into a networking event for guests, who are invited to stay for cocktails, DJs and dancing.

Details:

FUTURE HUMAN: FASHION’S MICROCHIC SHAKE-UP

Wednesday March 10, 2010

Main event is 7.00 pm to 9.30 pm, DJs until late

@ The Book Club, Leonard Street, Shoreditch, London EC2A 4RH (map)

Tickets are strictly limited & advance purchase is advised

PLEASE NOTE THAT ONCE PURCHASED, TICKETS WILL BE AVAILABLE ON THE DOOR UNDER YOUR NAME (I.E. THEY WILL NOT BE POSTED AHEAD OF THE EVENT)

Contact info(at)badidea.co.uk if you have an enquiry.

Art by Bryony Lloyd